Hotel occupancy rate in Athens reached 75.5% in the first half of 2024 compared to 72.9% in 2023, marking an increase of 3.5% year-over-year. June, typically a peak month for Athens, recorded the highest occupancy rate of 91.7%, although this represents a slight decrease of 1.4% compared to June 2023.
Three-star hotels showed the highest average occupancy for the six-month period at 83%, followed by four-star hotels at 75.2% and five-star hotels at 69.6%.
This relatively low average occupancy, despite good arrival numbers, is mainly attributed to the increase in available beds in Athens in non-hotel accomodation.
According to data from both the Hellenic Chamber of Hotels and the Institute of Greek Tourism Confederation for 2023, Athens had 34,953 hotel beds and an average of 52,500 beds in short-term rental accommodations.
Meanwhile, the Average Daily Rate (ADR) reached 143.03 euros, up 10.7% compared to the same period in 2023. The Revenue Per Available Room (RevPAR) stood at 107.96 euros, up from 94.28 euros in the first half of 2023, representing an increase of 14.5%.
In June 2024, the ADR was 206.44 euros, up 17.7% compared to the same month last year.
